There was an announcement from Google that there is a new property for job posting data, and its guidelines for job posting have been updated. Google announced a new structured data property and editorial content policy today.
Guidelines for job postings
Google has been updated and added some new guidelines for job postings in Google Search.
There is a guideline about a new content policy that will include guidance in images and obstructive texts, distractive and excessive ads where it will not add some value to the job posting. It will consist of job listings that must follow standard grammar rules, such as proper capitalization.
Why change?
Google said these new guidelines will help search companies enhance their results’ quality and develop new product functionality.
October 1, 2021. Google said it would give some job posters time to prepare for the new guidelines. There are some Google advice that has been published with the top tips for you to enhance job seeker trust as they include the following:
Check the job posts
These are the job posts that need to show a real job opportunity for you. You must ensure you mark up pages with only one actionable job opportunity.
Remove any expired job posts
You must keep a job post open when it no longer receives new applications. Applying and not getting any feedback from the employer is the usual complaint for those looking for a job. When removing the job from your site, ensure that you also remove the markup or update the validity property. It is better to use the Indexing API to update on the change. Landing on an expired job post after a few redirects is a very stressful experience.
Ensure the job posting is actual
Some users use freshness as a sign to check whether the position gets new applicants, the position’s attractiveness, chances for you to get hired, and more. It must not cover any old jobs, and you don’t have to update the Date Posted property when there is no change in the job post.
Secure a good experience
It corresponds to the users. Sites with a poor user experience ask for user information when they have poor-quality pages, and a complicated application process is not essential. A poor user experience will lessen the application completion rate.
Avoid adding misleading information
It will include incorrect location, salary, working hours, employment type, or other details. You can avoid it to ensure that the job post tells the story correctly and the markup represents the job post correctly.
New apply property
It is a property that gives any website the best way to share whether your job listings offer a direct application experience from Google Search. It will provide a direct application experience about the user’s actions when applying for a job. When you have to click apply, you must finish the application form, sign in, or even log in more than once during the application process. It only means you are not offering a direct application experience on the website.
Why does Google care?
When you offer job listings on your website, you like to ensure that you follow the new guidelines. The job listings must be related to the guidelines where the policies started on October 1. The direct application feature will help you get more job applications faster and from more trusted job seekers, which is why it is better to give it a try.
Google stated that since they are developing how to use the information, you may not instantly see any appearance or effect in the Google search.