Category

SEO
A Deeper Look Into How Domain History Impacts Google Rankings
The domain history is not only important for search engines. It also plays a crucial role in establishing a website’s credibility and authority. The history is the domain’s record of ownership, registration, and the upgrades made to it. The domain history is often used to track ownership changes and determine possible issues. The domain carries...
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Zero Search Volume Keywords in SEO
When exploring search engine optimization, keyword research is the cornerstone of an effective content strategy. Marketers traditionally focused on high volume competitive keywords to drive as much traffic and visibility as possible, but unknown to most people there is such a thing as zero search volume in keyword research. Zero search volume keywords according to...
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Personas Really Matter in Content Marketing
The word persona is widely held in content marketing as a very key component to be successful in the ever changing landscape of content marketing. The term personas refers to fictionalized representations of the ideal customer and intended market hence is a better way for marketers to know what consumers are worried about, like and...
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impact of AI on SEO
Digital marketing is not static, and AI integration has altered that. From Natural Language Processing and machine learning algorithms to advanced data analytics and automation, search engine optimization (SEO) has incorporated AI in almost every possible way. AI Case for enhancing SEO Advocates of AI within SEO claim several possible advantages that could change your...
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Google CEO Reaffirms AI will Start Having Features on Search Engines
The Google CEO has confirmed that his firm plans to add artificial intelligence (AI) capabilities to its search engine; this should be able to change our perspective towards information. The announcement has been revolutionary for the technology industry as it prepares to bring in tomorrow’s search era which will be far more instinctual, conversational and...
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How To Debut Chatbot Features by Google Search
In the continuously changing technological world, chatbots are going to have a significant impact on different search engines. Natural  language processing (NLP) and artificial intelligence (AI) growth can  lead a search engine chatbot to have a more persuasive effect than real  people, as the domain becomes more interactive, conducive, and  personalized. The emergence of conversational...
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Visual and voice searches have become more important than text input
The future of search starts with a V, like a voice and visual search. You must understand that voice search has yet to take off as you enter an era of ambient computing. It is where it is clear that voice will be a universal interface for a highly diverse array of connected devices. It...
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google update on shopping images
You know that MUM was the highlight of Google’s Search On event, where the company announced many changes to the search results for marketers to understand. Some changes include launching more visually and related browsable search results for some queries, enhancements to the resulting feature, and more of a shippable Google search interface. Online browsing...
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markup and editorial guidelines for job postings
There was an announcement from Google that there is a new property for job posting data, and its guidelines for job posting have been updated. Google announced a new structured data property and editorial content policy today. Guidelines for job postings Google has been updated and added some new guidelines for job postings in Google...
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WordPress SEO With Zero SEO Plugin
Does your WordPress website have no SEO plugin, and you need it now? You must learn the SEO plugins and how to choose one, whether you need one. Some WordPress sites have been optimized without SEO plugins because they have more features. In Search Engine Journal, you will know how to do WordPress SEO without...
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