The word persona is widely held in content marketing as a very key component to be successful in the ever changing landscape of content marketing. The term personas refers to fictionalized representations of the ideal customer and intended market hence is a better way for marketers to know what consumers are worried about, like and...Read More

Online businesses typically rely on Search Engine Optimization (SEO) to thrive and survive. As it stands, the evolution of AI has come to a point that it can process and analyze data much better than a human can. Put two and two together, it comes to no surprise that AI is already being integrated into...Read More

You know that MUM was the highlight of Google’s Search On event, where the company announced many changes to the search results for marketers to understand. Some changes include launching more visually and related browsable search results for some queries, enhancements to the resulting feature, and more of a shippable Google search interface. Online browsing...Read More

Due to the new and modern experience, Google states that redesign has become much easier to use and read. Google rolled out the new design for the mobile search results. The updated interface strives to make a search interface easy to read for the searchers while offering a more contemporary and cleaner experience. It is...Read More

Indeed, the color-coded terminology of SEO is so old-school. Search Engine Journal helps you discover why these semantics are no longer applicable today and must be focused on instead. Experienced SEO professionals are the goal-oriented workers. They work with the clients or employers to clarify expectations for traffic growth. The successful SEO professional evaluates where...Read More

Google asserts its search algorithm keeps updating many thousand times yearly. The updates of the Google algorithm are too small to recognize. However, Google has introduced a change fundamentally that disrupts the way it does SEO permanently. There are eight most vital search algorithm changes. In Search Engine Land, you can see why the updates...Read More

John Mueller of Google downplays the author bios for all the sites. But, the author pages are helpful for the kinds of content. Google’s John Mueller answered via Google Webmaster Central Hangout the worth of spending time to create author pages. It explains how helpful author pages are for a site’s ranking. Mueller stands that...Read More

John Mueller, team leader in Search Relations and Senior Webmaster Trends Analyst at Google, stated in a Webmaster Hangout that creating a site and waiting for traffic is not enough. In Search Engine Journal, the links and rankings explained are subverted by link rot. It has not been discussed much, but everyone has to understand...Read More

There is enough evidence that an unannounced Google update is happening. The update has affected some sites in a different range of niches. You will see some negative feedback, but the winners are mixed in, like the winners in the spam group. Recipe bloggers report Google prefers to target something other than specific niches online,...Read More

When all about the discussions online and what people have talked about, you will see contented publishers scattered in recovery reports. There is also a link related to Google’s Broad Core update that will put the screw on the link scheme. There are reports about the traffic collapse where the narrative in online discussions was...Read More