The breadcrumbs are the website navigational elements that create better UX and enhance the ability to crawl. In Search Engine Journal, you can discover how these breadcrumbs can impact SEO. When speaking of SEO, there is a lot to engage with. Three factors impact the ability to rank in search engines: keywords, links, and in-depth content.
It is like a fast-food arena competition today. What about breadcrumbs? It is not about the tasty breading for the chicken. Breadcrumbs are the navigational feature of a website. It has an awesome impact on the user experience and SEO. There are still many websites that don’t implement breadcrumbs – this is a huge mistake. It is not because it impacts SEO but because it is easy to implement.
Here, you will learn about breadcrumbs, their impact on SEO, and mistakes to get rid of.
Breadcrumbs in SEO
Breadcrumbs are the website links, allowing users to track where they are on a website and how far from the homepage. You can commonly find them on top of a website or under the navigation bar. It works the same as internal links, it keeps users on a website and helps them look for the information they are looking for.
The breadcrumbs put you at ease to backtrack to a previous page if you need to. Breadcrumbs are a useful UX feature, making site navigation easier, but do a lot more. Google’s recent changes made those nifty breadcrumbs more important as they impact SEO directly. Here is how breadcrumbs impact SEO:
Google displays breadcrumbs in the search results.
Breadcrumbs are used to categorize info in the search results.
Breadcrumbs help users navigate a website and help Google categorize and navigate a website, making a huge impact on SEO.
Benefits of breadcrumbs for SEO
Here are the proofs that breadcrumbs are worth the hassle:
Improves UX. Breadcrumbs help users navigate a website and encourage users to browse sections of the site. Breadcrumbs help the users to easily navigate the home page and everywhere on the website where to navigate to, such as About Us and History.
Improve site ranking. Breadcrumbs are great for UX, but make Google happy. Google says that they use breadcrumbs to help them contextualize and categorize content.
Keep people staying longer onsite. Bounce rate may not be a direct ranking factor, but helps SEO directionally. The high bounce rate indicated problems with UX.
Mistakes of using breadcrumbs for SEO
Breadcrumbs is a straightforward way of improving a site’s SEO and providing a better UX. Here are the mistakes of using breadcrumbs you want to avoid:
Aim for just right, not too big and not too small
Just repeat the navigation bar
Don’t ditch the navigation bar
Use the right breadcrumbs
Breadcrumbs are easy to navigate a website
Breadcrumbs help your site stand out on SERP. It is helpful for the users and search engines alike. Breadcrumbs are easy to execute using the plugin as an added bonus to it. In a few clicks, you can make a site easier to navigate and rank higher in SERPs.