Online businesses typically rely on Search Engine Optimization (SEO) to thrive and survive. As it stands, the evolution of AI has come to a point that it can process and analyze data much better than a human can.
Put two and two together, it comes to no surprise that AI is already being integrated into SEO. Google, for example, announced in 2015 that they would be using RankBrain, which is an AI system, to process the search results.
Search results are not the only thing that is affected by AI, even the detection of spam is using AI. In 2017, Google made it clear that machine learning was used to counter spam.
These two are only a part of the many applications of AI in SEO- Here are more ways that AI is revolutioning and upending everything we know about SEO:
Keyword Management
Traditionally, finding the right words to boost your website’s visibility on search engines was quite a task. But now, thanks to SEO Vendor’s AI Analysis and Semrush, things are getting much easier.
By analysing anchor text usage, keyword variations, and semantic keywords, these tools provide very important and useful insights which makes keyword optimization more precise and efficient.
Traffic and Ranking Growth Analysis
At the very core of content creation is creating relatable content that makes people stay engaged. This act creates traffic and allows your webpage to rank in search engines.
AI is able to predict the growth of these rankings, identify issues, and even provide solutions for issues you have. All these help businesses make data-driven decisions with accurately and efficiently
Workflows
AI application is not only limited to the more technical side of things. It can also now streamline processes which results in improved productivity.
AI Tools already exist that can automate various SEO tasks so you don’t have to do them yourself- this includes link building and on page optimization. Marketers benefit greatly from this because now they have more time available which allows them to focus more on brainstorming for strategic initiatives.
Competitor Analysis and Monitoring
Keeping track of your competitors is extremely important to stay ahead of the curve. It can take a lot of resources to manually keep up with every single change your competitors are doing.
With AI, you can lift the burden off of your shoulders. AI, as it is now, has the ability to track any changes made to your competitors website and analyse how these changes can impact your own domain.
Rankings Analysis and Predictions
AI also has the ability to analyse various ranking factors and predict their impact on SERP rankings. While known factors exist that can affect your rankings such as backlinks, social signals, and on-page optimization, it will be extremely hard to keep track of them individually.
With AI, not only can you streamline the analysis of these factors but you can also predict how each factor will affect your ranking. With that information in hand, you can now spend more time developing strategies as opposed to manually going over each factor.
Conclusion
Overall, while the general ethical and moral applications of AI is something that is debated on by many, you cannot ignore the fact that it was and still is revolutionising the very processes that we have grown used to.
They not only make things easier and faster but they also create an environment where data driven results are taken priority. So what are you waiting for? Go and try these wondrous applications of AI yourself and watch how they change everything!