When exploring search engine optimization, keyword research is the cornerstone of an effective content strategy. Marketers traditionally focused on high volume competitive keywords to drive as much traffic and visibility as possible, but unknown to most people there is such a thing as zero search volume in keyword research. Zero search volume keywords according to...Read More

The Google CEO has confirmed that his firm plans to add artificial intelligence (AI) capabilities to its search engine; this should be able to change our perspective towards information. The announcement has been revolutionary for the technology industry as it prepares to bring in tomorrow’s search era which will be far more instinctual, conversational and...Read More

Online businesses typically rely on Search Engine Optimization (SEO) to thrive and survive. As it stands, the evolution of AI has come to a point that it can process and analyze data much better than a human can. Put two and two together, it comes to no surprise that AI is already being integrated into...Read More

Which one is more important: content or backlinks? You may find out which one matters the most and where to focus on getting more and better-converting traffic. Today’s Ask SEO questions are from Swet in California asking: What matters the most in SEO: Is it the quality of links or the quality of content? This...Read More

In the world of searching, the consumer journey has gradually played a larger role. The users search for different reasons like to accomplish tasks, to solve problems, and to do things. Bill Gates gave a speech at a private dinner in 2009: “The future of search is verbs”. Gates didn’t mean about the words people...Read More

Indeed, the color-coded terminology of SEO is so old-school. Search Engine Journal helps you discover why these semantics are no longer applicable today and must be focused on instead. Experienced SEO professionals are the goal-oriented workers. They work with the clients or employers to clarify expectations for traffic growth. The successful SEO professional evaluates where...Read More

Search Engine Journal, discover the role of E-A-T in Google algorithms and tactics to build trust in a website. Lily Ray is one of the figures in the industry who talks about the concept of E-A-T of Google. If you worked with SEO for a long time, you have experienced the broad core algorithm updates...Read More

Google announced a new search operator that allows you, as the users, to filter some results for a specific date range. Before you see how you put the date range as YYYY-MM-DD, they changed it to YYYY-MM-DD, where the results are before, after, and within the specified dates. Sometimes, there is a question of why...Read More

8 out of 10 individuals use the internet to search; not only to answer basic earthly questions but also to search for services or products that they would want to buy.  Search engine optimization or better known as SEO these days is the epitome of online activities; it’s also the bread and butter of online...Read More

SEO is a course that needs continuous learning. It’s not just a one way streak since it gradually changes how it works. And search engines aren’t helping either especially Google. Their algorithm changes from time to time which makes it a bit hard and difficult to break. All thanks to a system that keeps changing,...Read More