Due to the new and modern experience, Google states that redesign has become much easier to use and read.
Google rolled out the new design for the mobile search results. The updated interface strives to make a search interface easy to read for the searchers while offering a more contemporary and cleaner experience. It is explained in Search Engine Land that the new look has been existing and continually rolling out over the upcoming days.
What’s new
Google updated the colors, fonts, and shapes of the mobile search experience. It includes the updated looks for the knowledge panels and the main search result snippets.
What it looks like
You can compare the difference between the before and after of every design. Here is what new mobile knowledge will look like
Once you search the keyword in the Google search engine, you can easily notice the changes in the web page interface. It starts from the overall interface, in which the color of the page changes from old to new, and the color becomes bolder, including the fonts and shapes. You can check the old mobile knowledge design for the new one.
Also, the difference between the old and new mobile search result snippets is subtle. You can see what they look like. The overall appearance has changed a little, but when you check it thoroughly, nothing has changed, only the color, shape, and fonts.
Snippets are automatically created from the page content. The snippets are designed to emphasize and preview page content that best relates to the user’s specific search. It means Google search may show different snippets for various searches. Snippets are mainly created from the page content itself.
More on the changes
Google has been testing the new design layouts for various months now. It was spotted last 2020 and the variations of the tests in December 2020. Google said these were the causes of the changes:
- Much easier to read search results: Sections and labels are made clearer and larger to help find what you are looking for in a faster way.
- Cleaner and simpler design: Improvements are made to sections and results card designs are created to be more white space so that users can focus on the content, as it all matters.
- More modern experience: Fresh new looks are created for Search that are simple, approachable, and friendly.
Google wants to step back to simplify so that users can find what they are looking for in a faster and easier way, as stated by Aileen Cheng. Cheng as the visual design lead at Google claims that it is refreshing, making it a breath of fresh air.
Why we care: Any design change to the Google search results, possible changes to searcher behavior. You start to notice some changes in clicks and traffic from the Google mobile search to your website. Always remember when reviewing the analytics over the next several weeks. You can expect to hear some complaints from the Google searchers, when Google releases the smallest chance to the search results, some complaints may arise.