Two high-authority websites have lost traffic because of the June Core Algorithm update. Their losses have challenged the conventional thinking that authoritativeness, expertise, and trustworthiness were the main paths to recovery from an update.
High websites lost rankings
Authoritative websites lost their ranking in the June 2019 Core algorithm update. It will show weakness in the theory that E-A-T is connected with a low ranking. The websites are fine with expertise, authority, and trustworthiness. The UK news site suffered the most significant traffic decline because of Google’s June 2019 algorithm update. The Bitcoin news site now reports that it has had to shut down because of the Google Update. A blog explained why they were shutting down, and CCN stated that another Bitcoin news site, CoinDesk, was losing all its traffic.
Google Webmaster helps the forum
A failing of Google’s Webmaster Help Forum is they offer the same advice. When the advice does not fit the situation, the forum will turn against the person asking for help nitpicking failures, but it is not diagnosing why a site may lose some rankings. However, according to CCN, Google’s Webmaster Help Forum has failed to give helpful advice. They have tried to know why the stories are no longer available on Google by asking for help in Google’s Webmasters Forum. They cherish the help of experts from the Google Forum, who have theories on why Google has decided to shut down, whereas CCN doesn’t get the right reason. There is a response where the website has no information about the valid organization of the publisher. However, the brand will not have ambiguity and will have a fragment of Google Knowledge Graph in the SERP. It somehow contradicts the following recommendations of E-A-T of Google, such as who is responsible for the website and who made the content. The person offering help tells CCN to register the news site with Google My Business.
Guidelines didn’t sum up Google’s Algorithms
Google’s Algorithm updates cannot be made by what is the Quality Raters Guidelines. But why do SEOs depend on it to solve the Google update problems? There is a tweet from Danny Sullivan about the Quality Raters Guidelines that can be used as your reference guide for making some quality content. The best change is to have good content, which can be a boring answer. But when you want a good idea of what you must consider, check the rater’s guidelines. The SEO responded to Danny by pointing out the Quality Raters Guidelines for content creation and not explaining why the site no longer ranks in the search results. The guide is the best for creating guidelines, not diagnostics, significantly when you have dropped off the map.
Talking to a chatbot
Someone from The Daily Mail news is asking for help as the Daily Mail gets the same advice as CCN.com. You may know that the site is mobile-friendly as some pages are loading, but those scripts are blocked by third-party ad servers, which is a common practice online. The rest are only warnings about the deprecated scripting, but is it enough to kill the rankings by 50%? The Webmaster Help Forum can be a chatbox because all the responses are pre-scripted. The advice from the pages of the Quality Raters Guidelines is an advantage.
Nothing to fix
You think that E-A-T is the best solution to update problems but ignore Google’s advice that there is nothing to fix. What it means about nothing to fix is that there is nothing wrong with your site. When an SEO tells you E-A-T to solve the updated ranking problem, they tell you that the site doesn’t rank because something is broken that needs fixing. However, Google says there is nothing to fix, and the only thing is that one is right and wrong. Google’s guidelines that there is no problem on your site to fix is the biggest clue, so why do you have to ignore it?
What does nothing to fix mean?
- Nothing to fix only means that you don’t have to expect that fixing quality problems will solve your Google update problems.
- There is nothing wrong with your expertise, authoritativeness, or trust.
- Google is making something more than focusing on low-quality signals.
What it means is
- Google is enhancing the natural language processing tasks
- Improve the rank links.
- How everyone will understand the search queries
- Improve how it understands the part of the web page that exists within a more significant part of the web page.
There are many parts that Google can enhance in an algorithm, and the list can run to hundreds of improvements. When the list of things that Google can enhance is long, why does the search industry focus on Expertise, quality, trust, and authoritativeness? You can see that on significant sites like CCN and Daily Mail, the thought about Google’s Core updates can be lessened to four-level ranking factors, which is not helpful. When planning to find a solution, increasing the factors that need to be examined is helpful.